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Dr. Skin - Take care your skin
Create a unique user dermatologist within the budget #Concept, #Research, #Visuals
Project Initiated by Appedu design institute
DURATION
Oct 2019-Dec, 2020
PROJECT ROLE
UIUX Designer
SUPPORT TEAM
Goons design
Motivation
I was a senior engineer who stays busy in a high-pressure environment. Since I saw that my colleagues around me have skin-conditioning needs, I would like to make a skincare app based on customers' costs. Through the digital detection of skin, we can directly and efficiently find suitable skincare products. Moreover, these products' prices are within our desired budget.
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Approach
Competitive Analysis
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Function Comparison
Ken Difference & Competitive Product Positioning
User interview & Questionnaire
First of all, I co-designed a questionnaire with my classmates and received around 30 responses. I also read all the feedbacks and sorting all the comments into different categories with an affinity diagram.
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Secondly, I interviewed 4 internal users from the Appedu design institute or the Goons design team to look at the problems from their perspectives.
User reviews in ios store (= Pros-and-Cons), and Design Strategy
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Medical aesthetics clinics are expensive.
I bought many skincare products recommended by Youtuber, but they were useless and cost a lot of money. -
The database is enormous, and the interfaces always crash.
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The skincare products recommended by the interface are cooperative products, so they are not objective enough.
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The operation is not smooth enough, and I don’t want to use it after less than a few continuous tracking days.
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Just taking pictures is not interactive, which invisibly increases the questionability of data.
Strategy 1: Enter the budget before starting to analyze the test report.
Strategy 2: Establish a cloud computing system; massive data can be
stored indefinitely and analyzed in real-time.
Strategy 3: Set the selection of criteria to avoid omitting some niche and
high-quality brands.
Strategy 4: Adjust the data structure so that users can use it more intuitively.
Strategy 5: Establish a medical clinic scene, such as an online tutor to
guide the operation, and establish a Line Point feedback mechanism
so that users are happy to maintain and can save money.
Design Strategy & Product Positioning
Product value proposition (Promise the value reached by customers) ： Create a unique user dermatologist within the budget
Basic strategy (meet user needs)
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Key differences
Advanced strategy
(additional points function)
Date Structure (Flowchart)
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Design Concept
Reference: Neutrogena Skin360
Wireframe & Prototype
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